JP Swimcoaching offers swimming lessons for people of all ages and skill levels throughout Finland. The company’s founder, Jade Pönni—a former international competitive swimmer and certified swimming instructor—has been coaching swimmers for over five years, ranging from beginners to competitive athletes, as well as swimrun and triathlon enthusiasts.
Tuohimedia had the opportunity to collaborate with Jade on the “Basics of Freestyle Swimming” online course. The goal of the project was to develop a clear and easy-to-follow course program that would give Jade’s customers the opportunity to improve their swimming skills at their own pace.
Project implementation
The course consists of 13 instructional videos that were filmed at the Mäkelänrinne swimming pool.
The footage included both underwater shots and footage taken from above the pool to convey the movements and technique as clearly as possible.
The program was designed as a 4-week course that combines a clear progression with the support of a coach. Thanks to the course, Jade is able to serve a wide range of clients throughout Finland—she has already coached over 500 swimmers.
Client’s greetings
“Iikka and Aaro from Tuohimedia have been very straightforward in their work and know how to guide the client while creating a relaxed atmosphere during the shoot. Their support with the script was also very helpful.”
-Jade Pönni
Crew
Scripting: Iikka Mutanen & Jade Pönni
Director: Iikka Mutanen
Videography: Aaro Lahtinen & Iikka Mutanen
Editing: Iikka Mutanen
Music: Epidemic Sound
